Get ready to treat yourself (and check off that holiday gift list early) because Amazon’s Holiday Beauty Event is back for its fifth year! Running from October 20 through November 2, this two-week beauty bonanza is bringing up to 50% off thousands of products across makeup, skincare, hair care, fragrance, and more. Whether you’re stocking up on your must-haves or discovering new favorites, this is the sale you’ve been waiting for! 💄✨

Blink-and-You’ll-Miss-It Deals ⏰

Here’s what makes the Amazon Holiday Beauty Event special: rotating 48-hour flash deals by category. That means different beauty categories go on major sale every two days, with discounts ranging from 40% to 50% off. You’ll want to mark your calendar for the categories you care about most, because these deals move fast!

Plus, you’ll find exclusive Amazon-only gift sets (hello, perfect holiday presents!), curated deals across both drugstore favorites and premium brands, and daily Amazon Live programming featuring beauty creators doing tutorials and product demos with live-only flash deals.

Your Category-by-Category Flash Deal Calendar 🗓️

Here’s exactly when to shop for maximum savings. Set reminders now so you don’t miss out:

Monday, Oct. 20 – Tuesday, Oct. 21: Up to 50% off Makeup Start the event strong with half-off deals on everything from everyday essentials to splurge-worthy palettes.

Wednesday, Oct. 22 – Thursday, Oct. 23: Up to 45% off Hair Care Stock up on shampoos, conditioners, styling products, and tools while they’re deeply discounted.

Friday, Oct. 24 – Saturday, Oct. 25: Up to 45% off Health & Wellness Self-care supplements, wellness essentials, and personal health products get their moment.

Sunday, Oct. 26 – Monday, Oct. 27: Up to 40% off Personal Care Think body care, oral care, and everyday personal hygiene must-haves at major savings.

Tuesday, Oct. 28 – Wednesday, Oct. 29: Up to 50% off Fragrance The perfect time to grab signature scents or discover new favorites for yourself or as gifts.

Thursday, Oct. 30 – Friday, Oct. 31: Up to 40% off Skin Care Halloween meets glow-up season! Score deals on serums, moisturizers, masks, and treatments.

Saturday, Nov. 1 – Sunday, Nov. 2: Up to 50% off Men’s Grooming Close out the event with deals on grooming essentials: perfect for the guys on your gift list.

The Brands You Actually Want (All on Sale!)

Let’s talk about what’s included, because we’re talking major brand names across every beauty category:

💋Makeup Must-Haves: Charlotte Tilbury, Laura Mercier, tarte, Too Faced, Clinique, bareMinerals, Maybelline, Julep

🧴Skincare Superstars: LANEIGE, Dr. Jart+, Innisfree, Sulwhasoo, Sunday Riley, La Roche-Posay, ELEMIS, Olay, Estée Lauder

🪮Hair Care Heroes: Amika, Moroccanoil, Kitsch

🌸Fragrance Favorites: Calvin Klein, Sol de Janeiro

❤️‍🩹Wellness Winners: Vital Proteins, Philips

And don’t sleep on the K-beauty selection! With brands like LANEIGE, Innisfree, Dr. Jart+, and Sulwhasoo all participating, this is your chance to explore (or stock up on) those cult-favorite Korean beauty products everyone’s been raving about.

Your Shopping Strategy for Maximum Savings

Start Your Wishlist Now Head to amazon.com/beauty and add products to your cart or wishlist so you’re ready to pounce when your preferred categories go on flash sale. Nothing’s worse than scrambling when the clock is ticking on a 48-hour deal!

Watch the Amazon Live Streams Daily livestreams from creators like Shawty Sin, Madison LeCroy, and Roger Wh0 will feature tutorials, honest product reviews, and exclusive live-only flash deals. You might discover new favorites while scoring extra savings you won’t find anywhere else.

Think Gift Sets Amazon is offering exclusive gift sets you can’t find elsewhere: perfect for knocking out multiple people on your holiday list in one fell swoop. These curated sets often provide better value than buying items individually.

The Bottom Line

With rotating flash deals hitting different categories every 48 hours and discounts reaching up to 50% off, the Amazon Holiday Beauty Event is your opportunity to stock up, try new products, and get holiday shopping done early without breaking the bank. Whether you’re replenishing your skincare routine, exploring K-beauty favorites, or finding the perfect gift sets for everyone on your list, there’s something for every beauty lover.

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