Amazon Prime Day 2025 is officially around the corner, and this year promises to be bigger, better, and longer than ever! Mark your calendars for July 8-11, as Amazon is bringing us four action-packed days of can’t-miss deals, new features, and surprises. Whether you’re hunting for back-to-school essentials, everyday household needs, or just want to treat yourself, this global shopping event has something for everyone.

Bonus: Click here for your chance to claim an Amazon gift card.

Here’s everything you need to know to make the most of Prime Day 2025.

A Four-Day Festival of Savings

For the first time, Amazon Prime Day is stretching over four days, giving Prime members 96 hours to shop an unparalleled selection of deals across more than 35 categories. From beauty products and pet care to premium tech and luxury goods, there’s no shortage of savings. And, with deals dropping as often as every five minutes during select times, you’ll have plenty to discover throughout the event.

This year, Amazon is introducing “Today’s Big Deals”, a brand-new feature that spotlights themed, daily deal drops. Each day will showcase exclusive discounts from top brands like Samsung, Kiehl’s, and Levi’s, ensuring Prime members always have something fresh to explore.

Start Shopping Now with Early Prime Day Deals

Why wait for July? Early Prime Day deals are already live, letting Prime members get a head start on their savings. Some highlights include:

• Discounts of up to 30% on Amazon brands like Amazon Basics and summer fashion from Amazon Essentials.
• Lowest prices of the year on select Amazon devices, including Fire TV Omni Mini-LED Series and Kindle Essentials bundles.
• Exclusive small-business deals starting June 23, supporting independent sellers and craftsmen.

These early deals are perfect for snagging summer must-haves or even planning ahead for back-to-school or birthdays.

LeBron James Joins the Prime Day Fun

Amazon Prime Day 2025 has an iconic new face—basketball superstar LeBron James. Starring in a lighthearted Amazon commercial titled What’s Next?, LeBron announces the Prime Day dates while exploring a series of unexpected roles, from barber to lounge singer. His playful approach embodies the spirit of Prime Day, highlighting how the event inspires possibilities for everyone.

But it doesn’t stop there. LeBron’s own The Shop Men’s Grooming Line will be a key part of this year’s savings, offering an exclusive 35% off during the Prime Day event. A great time to stock up on premium grooming essentials!

Global Reach for a Global Event

Prime Day 2025 continues to expand its reach, with deals available in over 20 countries, including newcomers like Ireland and Colombia. Whether shopping from the United States, Europe, or Asia, members worldwide can enjoy Prime Day discounts on the hottest brands, creator favorites, and trending items.

No matter where you are, fast and free delivery ensures that shopping is convenient and hassle-free.

Why Join Prime for Prime Day?

Not a Prime member yet? This year’s event offers even more reasons to join. A Prime membership doesn’t just unlock access to exclusive deals; it also delivers year-round value. Here’s why it’s worth signing up:

• Fast and free delivery on millions of items.
• Streaming perks, including Prime Video shows, movies, and Amazon Music Unlimited.
• Exclusive savings on groceries, gas, and even travel deals.
• Access to tools like Alexa+ to help track deals and notify you of price drops on your wish list.

Membership starts at just $14.99 per month (or $139 per year), with discounted rates for students and qualifying recipients of government assistance programs. And if you’ve never tried Prime before, you can start a free 30-day trial today!

Tips to Maximize Your Prime Day Experience

Want to make the most of Prime Day? Here are some pro tips to help you save big:

1. Plan with AI Shopping Features – Tools like Amazon’s intelligent shopping assistant, Rufus, can help you find personalized deals based on your interests.
2. Create a Wish List – Add items to your list in advance to track which ones go on sale.
3. Set Alerts with Alexa+ – Stay updated on deals for items you want, thanks to Alexa+ price notifications.
4. Shop Early – Take advantage of early Prime Day sales to snag peak discounts before stock runs out.

Special Deals for Every Interest

From tech enthusiasts to wellness lovers, Prime Day has something for everyone:

• Back-to-School Essentials: Stock up early on tech, fashion, and dorm must-haves, with savings of up to 40%.
• Grocery Savings: Prime members enjoy free grocery delivery on orders over $35 through Amazon Fresh and Whole Foods Market.
• Entertainment Perks: Try Prime Video’s add-on subscriptions for as low as $0.99 per month, explore Amazon Music Unlimited free for up to four months, or unlock exclusive gaming content with Prime Gaming.
• Unique Finds: Support small businesses or indulge in treats from celebrity brands like INBLOOM and The Honest Company.

Don’t Miss Out—Join Prime Now!

With its extended duration, expanded deals, and exciting new features, Prime Day 2025 is shaping up to be Amazon’s best event yet. If you’re not a Prime member, this is the perfect time to join, start a trial, or reactivate your membership.

The savings officially start July 8, but savvy shoppers know the time to start is now.

Related: 15 Everyday Items You Should Never Pay Full Price For