Cracker Barrel is stirring things up this fall — and not just in the kitchen.

The beloved roadside restaurant has launched a brand-new seasonal campaign called “All the More,” designed to bring fresh energy, flavor, and a bit of Southern charm back to its more than 650 locations. This new direction is part of a broader effort to reconnect with loyal fans while inviting in a new generation of guests. And let’s just say, it’s already getting people talking.

@crackerbarrel
@jordandavis is giving y’all all the more reasons to grab a seat at the table. See you soon!
♬ original sound – Cracker Barrel

A Taste of Country, Any Time

To kick off the campaign, Cracker Barrel teamed up with country music star Jordan Davis, whose easygoing style and down-home roots are a perfect match for the brand’s mission. Davis, currently touring across the U.S., says Cracker Barrel is where he goes when he wants to slow down, feel at home, and grab a hot meal that hits the spot. Honestly, isn’t that what we all want?

With Davis as the new face of Cracker Barrel, the campaign brings a heartwarming vibe, one that leans into nostalgia while offering something new to discover.

What’s New on the Menu?

Let’s get to the best part: the food! Cracker Barrel is bringing back some fan favorites while also serving up new seasonal dishes that are perfect for cozying up on a crisp fall day. They’ll also bring some comfort to your wallet – prices start at $7.99!

For Breakfast Lovers:

• Uncle Herschel’s Favorite – A hearty plate with two eggs, your choice of meat (even a New York Strip Steak upgrade!), plus all the fixings like hashbrown casserole, grits, and biscuits.
  
• Sausage & Egg Hashbrown Casserole – This one’s layered with cheese, sausage, peppers, onions, and finished with crispy fried onions and tomatoes.
  
• Butter Pecan French Toast Bake – Golden baked country bread, cheesecake filling, and butter pecan syrup? Yes, please.

Lunch & Dinner Comforts:

• Herb Roasted Chicken – Slow-roasted with lemon herb butter, mashed potatoes, and a classic side.
  
• Hashbrown Casserole Shepherd’s Pie – Comfort food meets Cracker Barrel creativity.
  
• Slow-Braised Pot Roast – Just like Grandma used to make — if Grandma had a staff of trained chefs.

Sips & Sweets:

• Butter Pecan Sticky Buns and Cinnamon Roll Skillet – Sweet, warm, and worth every bite.
  
• Brown Sugar Latte – Fall in a cup, hot or iced.
  
• Wild Berry Tea – A fruity twist on classic iced tea.

That New Look… Not Everyone’s a Fan

Of course, what’s a fall refresh without a little drama? Cracker Barrel also debuted a new logo as part of its rebranding… and let’s just say, it’s been divisive. The simplified design ditches the old-school rocking chair and the founder’s Uncle Herschel, trading nostalgia for sleek lines and a modern feel.

Some fans are loving the clean update. Others? Not so much. One commenter online joked, “It looks like Cracker Barrel went to a tech startup for Thanksgiving.” While some are mourning the loss of the classic look, Cracker Barrel insists it’s not changing what matters most: good food, warm service, and a welcoming place to gather.

Looking Ahead

Whether you’re stopping in for a plate of hashbrown casserole or curious about the new design, Cracker Barrel’s fall rollout is full of reasons to check back in or rediscover what you’ve always loved.

Love it or question it, one thing’s for sure: Cracker Barrel is in the spotlight again, and the biscuits are still hot.

Related: PSL Season Starts Soon! Here’s Every Pumpkin Spice Treat Coming to Starbucks and Stores