We all know the joy of discovering a beauty product that feels like the one – that holy grail lipstick, that perfect palette. Then one day – poof 🫥 💨 they vanished from shelves, leaving nothing but memories and empty tubes.

Look, losing a beloved beauty product is never fun, but here’s the good news: the beauty industry has gotten good at creating substitutes. Here are nearly 40 dupes that’ll make the heartbreak sting a little less.

Base Products We’ll Never Forget 💖

Marc Jacobs Re(Marc)able Full Cover Foundation was a lightweight, full-coverage dream. The brand was said to be relaunching in 2025-2026, but nothing’s materialized yet. In the meantime, Maybelline Fit Me Matte + Poreless ($8-10) and L’Oreal Infallible Pro-Matte ($10-13) both deliver that matte, buildable coverage that made the original so special.

Remember ELF Mineral Foundation? It was the powder base that just worked. For a similar look, try Maybelline Fit Me Matte + Poreless Powder ($8-10), e.l.f. Flawless Finish Foundation Powder ($6-8), or if you want that true mineral formula, bareMinerals Original Foundation ($35-40) delivers similar lightweight coverage in powder form.





Benefit Georgia Face Powder gave us that sun-kissed glow before “bronzer” was in everyone’s vocabulary. Physicians Formula Butter Bronzer ($12-15) or Milani Baked Bronzer ($10-12) can recreate that warmth you crave.





If you’re still dreaming about Givenchy Teint Couture Shimmer Powder, try Physician’s Formula Shimmer Strips ($12-15) or Milani Strobelight Instant Glow Powder ($10-15). They’ve got that same ethereal shimmer that made the original so stunning.

Missing Lancôme Absolue Powder Radiant Smoothing Powder? Rimmel Stay Matte Pressed Powder ($5-7) and Coty Airspun Loose Face Powder ($6-8) set makeup beautifully with that same silky finish.





Maybelline Dream Bouncy Blush had that weird jelly-to-powder texture we couldn’t get enough of. While that formula’s gone, MAC Glow Play Blush ($30) or e.l.f. Putty Blush ($6-7) deliver bouncy, blendable color with a similar unique texture.

And for those still searching for Tatcha The Pearl Concealer, it Cosmetics Bye Bye Under Eye ($26-30) or Maybelline Instant Age Rewind Eraser ($10-13) are solid replacements that won’t crease or cake.

Lip & Eye Products We Still Miss 💋

Revlon ColorBurst Lip Butters were the gateway to comfortable, hydrating lip color. NYX Butter Gloss ($5-6) and L’Oreal Colour Riche Balm ($7-9) capture that same buttery feel and sheer wash of color.

If MAC Mocha Lipstick was your go-to nude, check out Maybelline Nude Nuance ($6-8) or ColourPop Ink Blot ($5-6) for similar brown-based neutrals that work with everything.

Urban Decay Original Naked Palette deserves its cult status, and these successors are worthy of the throne. Rimmel Magnif’eyes Nude Palette ($7-9), Maybelline The Nudes ($10-12), and e.l.f. Total Eyeshadow Palette ($15, 100 shades!) all deliver beautiful neutral shades for everyday wear. Urban Decay also offers Naked Palettes in different versions now: Naked2 Basics, Naked Foxy, Naked Heat, and more. There was a brief re-release of the original in 2024 but it didn’t last long!

Rimmel Sexy Curves Mascara had those curves that grabbed every lash. CoverGirl LashBlast ($8-11), L’Oreal Telescopic ($9-11), or Maybelline Sky High ($10-12) all deliver dramatic volume with curved wands that do the work for you.

The Extras We’ll Always Remember ✨

Benefit Bathina Body So Fine gave us that shimmery, sun-kissed look (plus that signature scent) before body highlighters were everywhere. Sol de Janeiro Brazilian Crush Body Fragrance Mist with shimmer ($38), Jergens Natural Glow Wet Skin Moisturizer ($9-11) for buildable glow, or NYX Born To Glow Liquid Illuminator ($7-9) for face and body can recreate that scented, shimmery radiance.

Missing MAC Prep + Prime Goldlite? This was a shimmer setting spray with golden pearlescent particles that gave skin the most gorgeous glow. Try Catrice Dewy Glow Fixing Spray ($5-7), NYX Dewy Finish Setting Spray ($8-10), or L.A. Girl Shimmer Spray ($8-10) for similar illuminating effects that keep makeup locked in place.





Urban Decay Nail Polish came in those edgy, rock-and-roll shades with names like “Roach” and “Plague” that made your mom nervous. While Urban Decay’s out of the nail game, China Glaze ($5-8) brings the same bold attitude with glitters and crèmes that pop, Zoya ($10-12) offers long-wearing color in 300+ shades, and if you want that metallic, multichrome magic, ILNP ($10-14) is where the indie polish fans live now.

New Loves, Same Energy

Here’s the thing about discontinued beauty products: they hurt precisely because they were perfect for us at a specific moment in our lives. But the beauty industry keeps evolving, formulas improve, and new favorites emerge. Those dupes might not be exact replicas, but they’re often just as good… sometimes even better.

So yes, pour one out for the products that got away. But then grab one of these alternatives and keep building your beauty treasure chest.

^{Note: If you stumble across any of these discontinued products for sale online, proceed with caution. Old products can be expired, fake, or improperly stored—and nobody wants bacteria or mystery ingredients on their face. Trust the dupes instead.}

Related: Your Signature Scent, Written in the Stars: Victoria’s Secret Fragrances by Zodiac Sign