Can you believe it’s almost time to say goodbye to Hawkins? 😢 After nearly a decade of Demogorgons, Eggo waffles, and the best found family on TV, “Stranger Things” is dropping the first episodes of its fifth and final season on Thanksgiving Eve, November 26. That means you’ll have the entire long holiday weekend to binge those first four episodes with your crew. Meanwhile, brands are going ALL IN to celebrate this bittersweet moment with collabs that range from surprisingly practical (camping gear!) to delightfully weird (spicy cheese, anyone?)

Target’s Exclusive Hawkins Experience

If you’re serious about your “Stranger Things” finale celebration, Target is your headquarters. The retailer partnered with Netflix to become THE destination for superfans, launching more than 150 items (and half of them are exclusive to Target). We’re talking a full-on in-store experience that brings Hawkins (and the Upside Down) to life.

Target-Only Treasures:

• Funko POP! figures like Dustin rocking his WSQK sweatshirt and Steve chilling in the WSQK van, 
• Walkie Talkie phone case 
• Exclusive Squishmallows
• Special Gatorade items
• Unique Mattel collectibles
• 1980s retro-inspired décor
• Otherland Candles: Scents from Hawkins Collection with heat-sensitive labels that reveal hidden messages and secret designs as the candle burns.
  • Fog Over Hawkins: Think cabin cedar and flannel shirts, villainous vines
  • Max’s Mix: A mashup of blue raspberry, pineapple fizz, and coconut slushie
  • The Squawk On Air: Expect 80s perfume, vinyl records, and leather car seats
  • The Lair: Notes of trading cards, dragons breath, and white cypress

Unfortunately, this highly coveted Demogorgon-shaped popcorn bucket is already sold out, but keep checking back because they’ll hopefully restock before the finale! Picture eating popcorn straight out of a Demogorgon’s mouth during your watch party. Terrifying and perfect.

More Ways to Bring Hawkins Home

Babybel’s Hellfire Cheese (Yes, Really)

This is Babybel’s FIRST EVER spicy variety and it’s in plant-based cheese form. They’re calling it Hellfire Cheese Alternative as a nod to Eddie’s legendary Hellfire Club. The limited-edition flavor (available through January 2026) delivers that same soft, smooth texture you know and love but with a hot kick.

Plus, Babybel Original is getting special Stranger Things packaging at select stores. Perfect for late-night gaming sessions or Hawkins High study breaks.





Other edible “Stranger Things” collabs include: 

• Kellogg’s Demogorgon Crunch cereal: syrup-flavored waffle shapes with marshmallows shaped like flashlights, Demogorgons, and d20 dice
• Eggo Stranger Things Strawberry Waffles: Crispy on the outside, fluffy on the inside, and bursting with sweet strawberry flavor. Eleven would approve.
• Doritos Stranger Pizza & Cool Ranch Collisions chips
• Palermo’s Surfer Boy Pizza: Palermo’s refreshed their frozen pizza line with retro packaging and four flavors named after ST show locations: Hawkins High cheese, Hawkins Lab combo, Palace Arcade pepperoni, and Starcourt Mall supreme. Each box includes one of 11 different limited-edition holographic stickers.

Coleman’s Upside Down Collection: Your New Camping BFFs

Coleman (yes, the 120-year-old camping gear company) created an entire Upside Down-inspired collection available at Coleman.com, Amazon, and Target. They took their classic outdoor essentials and gave them a total 80s Hawkins makeover with vintage colors plus retro stripe graphics. The collection includes coolers, sleeping bags, chairs, and a four-person tent. You can literally outfit your crew for a night in the woods running from Demogorgons. 

CoverGirl’s Otherworldly Beauty

CoverGirl teamed up with Netflix for a limited-edition makeup collection that’s perfect for bold, experimental looks. The five-product lineup includes The Crawl Face & Eye Multi-Palette (shades that shift between reality and the Upside Down!), Vecna’s Curse pH-transforming blush, The Bite pH-transforming lip gloss (both react to your unique skin chemistry for custom color), UpsEYE Down kohl eyeliner, and The Upside Down makeup bag to keep everything organized.

A Few More Things from the Upside Down

Some other things straight out of Hawkins deserve an honorable mention: 

✨ Stranger Things Tarot Deck with 78 cards and a guidebook

🐕 The BARK Palace Barkade plush dog toy – your pup deserves to join the fun!)

📺 Silver Buffalo mini planters with fake succulents featuring both the Demogorgon and that Missing Barb TV moment. Wait, will we finally get justice for Barb in Season 5?!

The Final Countdown

Mark your calendars: Stranger Things 5 drops in three volumes this holiday season. Four episodes premiere Thanksgiving Eve (November 26), three more on Christmas Day, and the finale hits New Year’s Eve. Each volume releases at 5 p.m. PST, giving you the perfect excuse to gather your party for one last adventure through Hawkins.

After nearly a decade, this really is more than just merchandise. It’s a chance to celebrate the end of a cultural phenomenon that brought us together, made us believe in the power of friendship, and reminded us that sometimes the outcasts save the world. 

Related: These Limited-Edition Wicked Cereals Make for a Bewitching Breakfast